Fleet News

Green schemes grab attention

Fleet executives who have launched successful environmental initiatives are being urged to highlight their achievements to win valuable boardroom support.

Executives at vehicle management company LeasePlan are highlighting the important role corporate social responsibility (CSR) plays in the boardroom and say fleet managers have a “golden opportunity” to put their work on the strategic agenda.

But they warn that not enough fleet managers are taking advantage of this opportunity.

Managing director David Brennan said: “Given the public concerns over emissions, businesses should be seizing the opportunity to publicise how they are making their fleets cleaner and greener. It’s a swift and simple way to get fleet management onto the board’s agenda.

“In addition, CSR reporting allows organisations to promote their social awareness, which can include initiatives to make the world a safer place both for their employees and the people around them. What better opportunity is there to talk about duty of care and driver safety programmes?”

Mr Brennan recommends that fleet managers make contact with the person on the board in charge of corporate responsibility.

“This is their best chance to make sure fleet issues are at the forefront of the board’s thinking,” he added.

Ron Cameron, director at communications consultancy and CR reporting company Flag, said corporate responsibility has quickly worked its way to the top of the agenda for board directors.

He added: “It is an important tool not only for enhancing reputation through measurement of data on issues such as environmental impact and health and safety, but it also drives cost saving and internal change.

“Fleet managers can use the interest in CSR not only to gain the attention of senior management, but also to encourage their companies to move to the forefront of business practice.”

LeasePlan’s advice comes on the back of the launch of new products aimed at helping fleets understand how their work can tie in with their employer’s corporate responsibility aims.

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