The new format will make Fleet News available to a worldwide audience much more quickly than the printed version. It will also reduce the publisher’s print and postage costs and its impact on the environment.
Martyn Moore, editor of Fleet News, welcomed the new format.
“There are always more requests for Fleet News than we can ever supply, so this will help to get the publication out to an international news-hungry audience,” he said.
“We also expect it to be popular among companies who pass one copy of the newspaper around the organisation. The bloke or girl who gets a battered copy late on Friday, smeared with colleagues’ lunch, will love this.”
Fleet News pioneered the e-zine format with its bi-monthly supplement The Cost, which has already received positive feedback from subscribers.
The service is being offered in conjunction with Ceros Media, which has developed an exciting range of tools for e-zine subscribers. Single pages or whole issues of Fleet News can be downloaded and stored on a computer as PDF documents.
Users can zoom in on stories and create clippings that can be stored or forwarded to colleagues via email.
The e-zine format also boasts multimedia advertising, which allows clients to add audio, video and interactive features to pages.
Fleet News' e-zines