The new programme - thought to be the first for a vehicle manufacturer - is desiged to allow corporate customers to comply with their staff duty of care commitments and lead to substantial fleet running cost savings.
The programme is being offered to Ford customers at a subsidised, fixed price per head, irrespective of what training is required.
The first step for Ford customers is to contact either their Ford regional business development manager or Drive & Survive project manager Emily Nafgzer on 0870 1218339 or email@example.com.
The customer will then be issued with a unique log in code and directed to a dedicated website (www.ford.safer-driving.co.uk) through which the driver risk management programme will be run.
The new initiative is open to any driver within a multi-badged fleet, providing at least some vehicles are purchased from Ford, and is applicable to both cars and vans.