A new salary sacrifice product has been launched by Alphabet, which, says the company, provides a tax-efficient way to provide employees with a car or car benefit.

Tax efficiencies can be enjoyed by both the employer and employee, especially on cars which emit less than 120g/km of CO2, said an Alphabet spokesman.

The company has also launched AlphaTact consulting to help its customers achieve optimisation of the car fleet in terms of costs, CO2 emissions and driving efficiency.

“It is not enough to introduce hybrids into the fleet and then have a good conscience,” Karl-Heinz Kral, head of Alphabet, said.

“Instead, a huge number of factors need to be taken into account when developing a sustainable business case, such as fuel economy, driver safety and car policy consulting,” Mr Kral points out.

“The new consultancy approach is a tailor-made innovative solution unifying efficiency aspects with the environment and corporate social responsibility.

"A sustainable managed fleet will create positive effects in terms of total cost of ownership, profitability, productivity, employee attraction and corporate image and last but not least it will achieve lasting benefits for our environment.”