Fleet News

Trio of deals puts ATS Euromaster centre stage

A trio of multi-million pound contracts covering a combined fleet in excess of 250,000 vehicles has re-asserted ATS Euromaster in the UK fleet sector.

The tyre service provider can now boast top FN50 performers Lloyds TSB Autolease and Arval on its books after striking three-year deals with the pair.

And its position in the market was further boosted with the announcement its services had been secured by Hitachi Capital Vehicle Solutions for another three years.

However, according to Peter Fairlie, group sales director at ATS Euromaster, these three deals could just be the tip of the iceberg.

“There are a number of leasing companies that actively want to talk to us about what we can offer them in the future.

“We hope to win a number of other opportunities, but at the same time we will only enter into contracts which are profitable,” he said.

The trio of price per vehicle deals comes a year after ATS Euromaster won another multi-million pound contract with top ten fleet operators Ing Car Lease and Mr Fairlie admitted that they had created “a very positive reaction” in the market place.

“We are absolutely delighted,” he said. “Everybody has been looking at ATS and asking when are they going to take a stronger position in the fleet sector?”

A question ATS has now answered after working very closely with its parent company Michelin Group in putting a joint offer on the table to secure the three deals.

Steve Phillips, deputy operations director at Lloyds TSB Autolease, said he was impressed with the company’s willingness to work with them. A view shared by Arval’s operations director Angela Montacute.

She said: “ATS Euromaster was awarded the contract based on its ability to deliver a high quality service, adding value to our product offer for the benefit of our customers.

“As part of the new contract we are also working together when talking to potential new fleet customers.”

Tim Bowden, head of operations at Hitachi Capital Vehicle Solutions, added: “It also allows us to select a single tyre specialist which has the capability to support the specialist HGV fleet within our commercial vehicle services division, in addition to our cars and light commercials.”

All three major contracts will be managed through the company’s 24-hour customer service centre in Aston, Birmingham.

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