A new campaign to help fleet managers convince their companies’ boards to prioritise road safety has been launched.
The Health and Safety Executive estimates the costs to employers arising from ‘at-work’ road crashes to be in the region of £2.7 billion a year.
The campaign by road safety charity Brake and Mitsui Sumitomo Insurance will call on board directors to listen to their fleet and health and safety managers' concerns and put safety at the top of their company's priorities.
Brake has also launched a low-cost workshop and free pack to help fleet managers to secure board investment.
The workshop enables delegates to build a strong business case relating to the legal, moral, and financial reasons for investing in a sound road risk management programme.
The pack outlines why it is important to get the board’s support, how to make a fleet safety case to the board and how to work with the board in the long-term.
“Fleet safety makes legal, moral and financial sense for companies,” said Chris Frost, fleet safety forum officer at Brake.
“Equipped with the case studies and statistics in this workshop and campaign pack, fleet managers should have the necessary tools to convince their board and senior management of this.”