Fleet News

Dealer and manufacturer survey – win an iPod Touch

The survey is now closed.


Fleet managers can have a major impact on the service they receive from manufacturers and dealers by taking part in a major new survey being launched today.

The Fleet Operator Attitude Survey 2008 gives fleet decision-makers the chance to offer detailed feedback on the performance of key fleet manufacturers and their dealer networks in key areas.

The survey, carried out by leading research company Sewells Information and Research, in association with Fleet News, receives responses each year from fleet operators of all sizes.

It provides an important industry benchmark by which manufacturers and dealers can judge themselves and, most importantly, can prompt them to take action to tackle service that has been judged sub-standard by their customers.

The survey rates dealer networks on standards of service in areas including vehicle acquisition, relationship with customers, sales operations and aftersales.

It is also a chance for fleets to give their view on their relationship with manufacturers.

Following last year’s study, dealers were warned of a long-term trend of falling satisfaction among their customers that had to be addressed.

According to the detailed Sewells report, the industry was warned that the satisfaction rate among fleet operators had fallen every year since 2003 from 75% to 64.5%.

But the survey doesn’t just identify problems.

It also helps manufacturers and dealers meet fleets’ future needs with detailed and accurate plans about the issues that affect fleet operators and the plans they have for the next year, such as downsizing or increasing the proportion of diesel vehicles they operate.

They can also identify the most important priorities when it comes to service levels and new products.

Last year, the top priority concerned the ability of dealer staff to “own” and solve problems quickly.

Respondents also emphasised the need for dealers to be friendly, business-like, understanding and responsive.

Berta Collins, of Sewells Information and Research, said: “This is the fleet industry’s chance to have its say and make a real difference to the service it receives.

“The survey is relatively quick to complete, but the results could last for years in terms of improved dealer

I would urge every fleet operator to fill in this survey. It doesn’t just benefit the dealers, it also helps fleet
operators as well.”

  • Your chance to have your say: win an iPod Touch

Sewells Information & Research is currently working alongside Fleet News to produce this year’s Fleet Operator Attitude Survey.

Now in its ninth year, the aim of this annual survey is to see how fleet operators, like yourself, rate the vehicle manufacturers and dealers you do business with – and help to improve the service you receive from them.

The survey is strictly confidential.

We only request your email address so we can notify you if you’ve won the iPod Touch.

Be assured that your address will only be used to confirm your entry to the prize draw and to contact the winner.

Please spare a few minutes to complete the questionnaire.

For more information about this or any of the research available from Sewells Information & Research, please call 01733 468270.

THANK YOU. We appreciate your help. Remember to include your email address.

  • “The aim of the survey is to see how fleet operators, like yourself, rate the vehicle manufacturers and dealers you do business with”

Part of Emap, Sewells has been the UK’s leading independent retail motor industry researcher for more than 40 years.

Together with Fleet News, Sewells carries out numerous surveys every year and specialises in researching first-hand what people in the retail and fleet industry think about products and suppliers.


Take part in this year’s survey for your chance to win an iPod Touch, courtesy of Halfords Business Solutions.

The winner will be picked at random from entries received and notified by email.

Usual Fleet News terms and conditions apply.

The survey is now closed

 iPod Touch courtesy of Halfords Business Solutions.

Leave a comment for your chance to win £20 of John Lewis vouchers.

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