Fleet News

Chrysler aims for fruitful Journey into fleet market

Chrysler hopes its new Dodge Journey will continue the firm’s recently found fleet success.

The American manufacturer has seen strong business interest in the 300C since it launched in 2005, and more Grand Voyagers are bought by fleets than by private customers.

“Our situation has changed over the past couple of years with the launch of more fleet relevant products than we’ve had before,” a Chrysler spokesman said.

“With 300C we really started to see a lot more interest from fleet and we have ramped up what we are doing within the fleet market, both within the dealers and
internally.

“300C kicked it all off – having a car with better RVs, great stand-out looks and quite European in many aspects is not what you’d expect from an American manufacturer.

Something like Journey is probably an even stronger fleet proposition.

“That part of the mid-sized MPV segment is on the up.”

He added: “Journey has got a real standout look that user-choosers like; they don’t necessarily want the same car as everyone else.

“Having a diesel engine from a recognised manufacturer (Volkswagen) helps get us on lists and it falls into the same tax bands as the Ford S-MAX.”

Chrysler sells 46% of vehicles to fleet across its whole range, although two-thirds of Grand Voyager units sold are through fleet business.

The firm expects Journey sales to be very similar.
 

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