Fleet News

Chevrolet braced for major product offensive

Chevrolet is embarking on a major product offensive that will see it completely revamp its cars over the next five years, adding a number of fleet-relevant models to its line-up.

Spurred on by huge success in eastern Europe, the American brand will unveil a five-door lower-medium sector model at the Paris Motor Show in September, to be followed by replacements for all its models, the addition of two new SUVs either side of the Captiva, and two new MPVs.

Paul Adler, fleet brand manager at GM UK Fleet, said: “We expect to see our sales to corporate fleet customers grow noticeably over the next few years as we build further momentum with cars like the Captiva and the new Aveo and Epica.

“Plus, we have the introduction in the next 12 months of two or three more new Chevrolets to look forward to which will be of real interest to fleets.

"These are very exciting times for the brand.”

Wayne Brannon, executive director at Chevrolet Europe, added: “The next step for us is to market the brand in the UK to help people understand its values.”

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