How are you settling in?

Graham Hale, managing director, Fleet Hire

How was your first day?
Long – spent meeting staff and getting to grips with the key issues.

How does your new role differ from your last job as head of Godfrey Davis?
I have a much wider remit with full general management responsibility across all operations.

What has been your biggest challenge in the role so far?
Taking a more hands-on role and delivering change management and a new culture to Fleet Hire.

Your biggest achievement?
Recreating and launching a new brand image for Fleet Hire within two months of joining. The ability to make things happen quickly is refreshing.

How is the fleet industry changing?
The planned tax changes and the surge in fuel costs will be the catalyst to finally influence fleet policies into lower CO2 rated more fuel efficient cars.

How do you relax at the end of the day?
I have a gym at home so a good work-out provides a regular exercise routine when the working day is over.