Fleet News

MiTo to spearhead Alfa Romeo’s growth

Alfa Romeo hopes to double its sales next year with its all-new sports compact, the MiTo, which made its UK debut at the British International Motor Show.

The MiTo is the Italian manufacturer’s first compact model for more than 35 years and takes its styling cues from the Alfa 8C Competizione supercar. It is being launched to target the MINI.

It comes equipped with an electronic control system called DNA which allows the driver to choose between sporty (Dynamic), city-tailored mode (Normal) and a mode for unpredictable and testing conditions (All-weather).

Nicholas Bernard, Alfa Romeo’s marketing director in the UK, claims it will be the first car in the world to carry Multiair engine systems, giving about 10% more power and 15% less consumption and emissions.

There are five engines available – three petrol and two diesel – with prices starting at £10,975.

Mr Bernard expects the MiTo to get its “fair share of fleet sales”, particularly from user-choosers. He said that the manufacturer is “not pushing the fleet channel” but companies now see the brand as “a dependable and respectable player in the market”.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee