Learner drivers are now receiving additional tuition on how to drive in a way that saves money, saves fuel and cuts emissions as part of their practical driving test.
However, while driving test examiners will provide candidates with feedback on how green their driving is, candidates will not pass or fail their practical test as a result of this assessment.
To complement the initiative, transport minister Jim Fitzpatrick has also announced that the government is to spend £3 million on promoting green driving techniques to motorists who already have a licence.
As fleet managers who have sent their drivers on eco-driving courses will appreciate, substantial savings can be made.
According to the Department for Transport (DfT), a month's worth of fuel can be saved every year by following eco-driving techniques.
“DfT has conducted trials to test the effects of eco-safe driving techniques,” said a spokesman.
“These demonstrated that fuel savings of between 5% and 17%, can be achieved depending on the experience of the driver.
"This equates to about one month's saving of fuel each year.”
It also said that up to three months' worth of fuel could be saved each year by choosing the most fuel efficient model.
Mr Fitzpatrick said all drivers need to make simple changes such as ensuring their tyres are correctly pumped up, changing gear earlier to keep revs low and avoiding carrying unnecessary clutter in the boot.
The latest round of smarter driving tips has just been launched on radio stations across England, and a new television campaign will follow early next year.