The head of the BVRLA (British Vehicle Rental and Leasing Association) John Lewis has had his title changed from director general to chief executive.
The creation of the new title was approved by the board of management, who wanted to recognise Mr Lewis's "outstanding contribution to the BVRLA executive and its members".
In a statement, the BVRLA board said: "The new position reflects the growing stature that Mr Lewis and the association have gained within the automotive sector in recent years.
"The board also believes the move will help support Mr Lewis's efforts in lobbying on behalf of the vehicle rental and leasing industry in the UK and abroad."
Mr Lewis said: "I was very happy to accept this new job title, which is more recognisable in today’s business environment and reflects the modernisation process the BVRLA is going through.
“However, my role remains the same."
Mr Lewis has also been asked to join the boards of both the RoadSafe forum and the Low Carbon Vehicle Partnership (LowCVP).
He will also continue to chair the steering group of the Driving for Better Business programme, which promotes work-related road safety.