Manheim is restructuring its retail services division following a comprehensive review of its consumer-facing activities.

All will now adopt the Manheim brand and will share common services including sales, marketing, HR, finance and IT support.

From the beginning of March, Manheim Retail Services will comprise:

  • Manheim Retail Marketing – formerly Portfolio Europe
  • Manheim Lead Management – formerly e-GoodManners
  • Manheim Aftersales Solutions – formerly Real Time Communications
  • The rebrand forms part of a strategy to integrate these previously separate businesses into a single entity.

John Simpson, Manheim retail services managing director, will head up the enlarged management board which also includes the current business heads of Alan Hazelhurst and Tim Baumfield.