Toyota GB is to extend its new car warranty from three years/60,000 miles to five years/100,000.
The company says the move is, in part, a reaction to the trend for fleets to extend their replacement cycles.
“It will help with contracts and SMR costs,” said Mark Roden, Toyota & Lexus fleet and remarketing services general manager.
He concedes that it will also help boost Toyota’s image following the issues over the recall activity.
The move coincides with a new marketing campaign which breaks today. Entitled ‘Your Toyota is my Toyota’, the campaign is intended to show that its employees care and have passion about the quality of the car.
The extended warranty is only for Toyota passenger cars – the company has no plans to extend it to commercial vehicles or its premium Lexus brand.
To check out Toyota's running costs, click here