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Toyota extends new car warranty to five years

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Toyota GB is to extend its new car warranty from three years/60,000 miles to five years/100,000.

The company says the move is, in part, a reaction to the trend for fleets to extend their replacement cycles.

“It will help with contracts and SMR costs,” said Mark Roden, Toyota & Lexus fleet and remarketing services general manager.

He concedes that it will also help boost Toyota’s image following the issues over the recall activity.

The move coincides with a new marketing campaign which breaks today. Entitled ‘Your Toyota is my Toyota’, the campaign is intended to show that its employees care and have passion about the quality of the car.

The extended warranty is only for Toyota passenger cars – the company has no plans to extend it to commercial vehicles or its premium Lexus brand.

To check out Toyota's running costs, click here

 

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Comments

  • johnstack7804 - 02/06/2010 11:11

    It may change my decision about buying Toyota product which is currently off our purchase lists after suffering at the hands of their warranty department regarding known and inherent faults. Having said that we have enjoyed a 3yr/100k warranty for 10 years from one of Toyota's major competitors.

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