Greener Company Car in Action was the setting for Saab to unveil its first right-hand drive 9-5 saloon.
The company showcased six vehicles at the show and experienced a sell out two days from fleet managers and fleet decision makers eager to take the new 9-5 for a lap around the track.
Saab hopes that the new saloon will re-establish its position in the fleet industry after a slow start to 2010.
“It has been a very slow start to the year,” said Paul Adler, Saab fleet director. “But we are finding the momentum is coming back to Saab with leasing companies and fleet decision makers.”
As the Greener Company Car in Action event specifically targets environment issues, Saab’s new 9-5 has a strong sales story – it’s the company’s lowest emitting model yet. It has been well received by fleets.
“There has been a wonderful reception to the 9-5, people are happy to see Saab back,” Adler said.
With significant emissions improvements to the 9-3 shortly to be announced and the new low emitting 9-5, Adler is confident that Saab is well placed to become a manufacturer of choice for fleets.
“The 9-5 has a cleaner engine and will be very well placed for fleets looking to reduce CO2 and benefit in kind tax,” he said.