Mazda Motors UK is to to roll out advanced web marketing tools for use by its entire franchised dealer network. The strategy will see all Mazda dealers introduce a common website template alongside a range of web-based sales and marketing solutions, covering everything from e-commerce for Mazda parts and accessories, to a used vehicle locator where consumers can perform a search from all Mazda’s used vehicle stock in the UK.
The sales-focused web strategy has been developed in partnership with GForces – the UK auto sector’s leading web management firm – which will supply the NetDirector Auto solution as the underlying technology platform. Key to the project has been the tailoring of NetDirector’s sophisticated content management system, allowing Mazda to manage its brand identity across all dealer sites and also implement network-wide changes, such as when new models or finance offers are launched. Dealers can tailor key aspects of content on their own sites, as well as manage search engine performance and administer vehicle stock details.
Claire Andrews, marketing director of Mazda Motors UK, added: ‘We’ve done this for our dealers and customers. The online solutions provided by GForces allow us to put our customers at the heart of the retail experience. We know most customers prefer to research their purchases online and these new websites will provide them with a user-friendly experience, whilst supporting the commercial needs of our dealer network.”