Fleet News

Honda UK adopts new digital technologies for new used car stock locator

Honda UK has launched a brand new used car stock locator - one of the first to market to use the very latest technologies in digital developments and new media solutions.

Aimed at providing customers with a more engaging online search experience Honda UK’s partner for the project is Manheim Retail Services, which developed the used car stock locator in line with Honda UK’s online marketing strategy.

Enhanced search engine optimisation techniques aim to improve overall performance on the internet and are driving increased traffic.

Intuitive and interactive functions within the locator encourage customer engagement with the Honda brand.

The complete search process is streamlined into three easy steps based on changing consumer search behaviours.

Some users will know exactly what they want and need to return results quickly, while others require a more defined search process.

Visual tools such as an innovative model carousel viewer add a new level of interactivity. Additional equipment information allows customers to fully research vehicles so that they can quickly identify their preferred model.

With the growth of social media, new integrated links now allow customers to share vehicle information through Facebook, straight from vehicle view pages. Customers can also search non-approved and non-franchised national used car stock.

Underpinning the used car stock locator is Manheim Retail Services’ end-to-end stock management solution, eBusiness Centre. This links with Honda UK’s in-house systems, offering Honda dealers a unique, joined up approach to manage their stock.
 


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