Following a lengthy review of its business strategy, Aim Legal Expenses Insurance Services Ltd, has created a specialist division – Aim Automotive – to provide dealers, bodyshops and fleet managers with a more dedicated service that will help improve customer service levels and retention rates.
Having benchmarked its more targeted offer against those of key competitors nationwide, Aim will be launching a broad range of protection products into the marketplace over the coming months, as well as a comprehensive incident management service, guaranteeing that individual products and services are equal to, if not better than, anything similar in the market.
The root and branch review, lead by recently appointed sales manager Ian Meachin, follows a prolonged period of uncertainty for AIM which, after a number of key departures in 2010, found itself in an unwelcome state of inertia. Meachin explains: “It’s fair to say we have promised a lot in the last few years but, despite our best intentions, our delivery hasn’t set the world alight. All that’s about to change with those working in the motor trade set to benefit greatly from our strategic MOT.”
“Challenging times, the difficult economic climate and greater competitive pressures, call for innovative thinking. If you just keep doing what you’ve always done, you’ll just end up getting what you’ve always got and that’s simply not good enough for us or our customers whose own customers are more demanding than ever.”
Aim’s complete strategic overhaul has resulted in the creation of two similarly focused business units specifically targeting customers in the insurance industry and legal marketplace with an expanded range of products and services designed to transform the scope and scale of the operation.
Meachin concludes: “Despite our relatively low profile recently we have been transacting a healthy level of business, not just surviving but thriving thanks to the strong partnerships we have developed throughout the automotive sector. We have set ourselves ambitious growth targets but believe they are achievable, especially as the first tangible demonstrations of our revised approach and the only thing that customers will really judge us on, new products and services, are due to launch in each of the next few months.”