Fuji Heavy Industries Ltd. (FHI), the maker of Subaru automobiles, will participate in Eco-Products 2011, an environmental exhibition held at Tokyo Big Sight from December 15 to 17.

This will be FHI’s fourth involvement in this fair. The theme of the exhibit is “Rediscovering Subaru – Subaru isn’t just about cars –” and will emphasize FHI’s ecological technologies that are employed by several of its businesses. Through actual products and videos, FHI will introduce the wide span of environment-friendly technologies that are applied not only in its automotive division but in other segments as well. FHI aims to demonstrate how these applications are connected to everyday lives and thereby promote rediscovery of the role FHI (Subaru) serves in society.