Mazda UK has launched an accident repair scheme aimed at driving more parts business through its dealer network and providing its approved accident repair centres with additional revenue.
Called ‘Save It’, the programme is designed to offer discounted repairs on cars that have been in an accident and on the margin of being written-off by insurance companies due to the value of the repair.
Although the winter months tend to see around a 20 percent increase in work for repair centres from the summer months*, Mazda UK aftersales director David Wilson-Green believes there is scope to drive more work through the Mazda dealer network and the 146 Mazda Approved Accident Repair Centres.
“Scrapping a car is hugely inconvenient for a customer and will invariably cost them money,” Wilson-Green explained. “Customers also have to wait for an insurance company to pay out and then rush to find a replacement vehicle at a time usually inconvenient to themselves.
“While customer satisfaction and convenience is paramount, it also makes good business sense for our dealers who supply the parts for the repairs and our approved accident repair centres to do the work, it also keeps a customer in their Mazda for potential future servicing and parts sales,” added Wilson-Green.