Year to date (YTD) figures released by SMMT show Mercedes-Benz Cars has registered 76,570 new cars, up 10 per cent on 2010’s results of 69,617 vehicles. With a full month left to report, Mercedes-Benz Cars has already beaten the full-year results from 2010 (when 74,919 new cars were registered).
In an overall UK car market that fell some 4.5 per cent YTD, Mercedes-Benz also recorded its best-ever November, with 6033 cars registered, up 10.7 per cent on the same month last year.
This gave Mercedes-Benz Cars a market share of 4.5 per cent – another best-ever performance.
Six model ranges have recorded significant double-digit growth YTD in 2011, with C-Class Estate, the SLK-Class Roadster, E-Class Cabriolet, CLS-Class four-door Coupé, GL-Class luxury off-roader and the R-Class luxury family vehicle all reporting at least 40 per cent improvements this year compared with the first 11 months of 2010.
The new generation C-Class Saloon is 12 per cent up on YTD 2010, with 18,797 registrations, and the C-Class Estate improved 61.8 per cent to 6832 new cars.
Fleet and business buyers have increased this year too, with the YTD figure showing that 32,198 new cars have been registered in that sector, an increase of 39.2 per cent.
AMG, the company’s high-performance division, also recorded a boost in November 2011, with 134 cars registered, up 50.6 per cent on the same month last year.
Vans and trucks
In the commercial vehicle market, Mercedes-Benz has recorded a very strong month, with every major product range recording significant percentage growth, resulting in an overall 16.6 per cent increase over November 2010, to 3365 new CVs registered. Vito van registrations are up 46 per cent for the month and Sprinter’s 1910 result is a 17.7 per cent improvement on November 2010.
Atego’s month-end registrations increased 41 per cent to 258 units, Actros is up 31.5 per cent to 167 trucks, and Fuso Canter increased 67.3 per cent to 92 units in November. The biggest single increase reported was in the two-axle tractor market, with Mercedes-Benz Trucks up 91 per cent YTD to 1024 units. Overall tractor unit sales are up 51.4 per cent so far this year, to 2953 new tractors.
Marcus Breitschwerdt, President and CEO Mercedes-Benz UK, commented: “Mercedes-Benz offers the widest range of products of any manufacturer in the UK, and the latest registration figures show that we have achieved incremental, sustainable growth across a wide part of our range, from cars to commercial vehicles.
“Rather than seeing a spike in one model and pinning our sales results on that, we have increases in cars, vans and tractor units. We have an ambition to lead the way in every sector in which we compete, and the entire team in our dealer network across the country is working tirelessly to deliver great products at competitive prices to all our customers.”
Breitschwerdt concluded: “We’ve introduced a range of attractive finance offers adding even more value to our customers, the latest of which is complimentary model line upgrades on the C-Class Saloon and Estate ranges, effectively an Elegance for the price of an SE, or a Sport for the cost of an Elegance.”