Kylie Minogue’s personal Lexus CT 200h has raised £29,000 for the NSPCC as the star item in a fund-raising auction for the charity’s helpline.
Kylie, who fronts Lexus’s award-winning Quiet Revolution marketing campaign for the CT 200h, used the car as her day-to-day transport and this special association was marked by the addition of personalised headrests with Kylie’s signature picked out in the upholstery stitching.
The CT 200h went under the hammer at the City of London Christmas Dinner at the Savoy Hotel last week, an event which raised more than £177,000 for the NSPCC Helpline.
Kylie, who is an NSPCC ambassador, said: “I would just like to say a huge thank you to the generous bidder who bought my personalised Lexus CT 200h, which I have been driving around for the past year.”
Richard Balshaw, Lexus director, said: “We were delighted to team up with Kylie Minogue to donate a Lexus CT 200h to the auction. Kylie, who is the face of the Lexus CT 200h, has been driving the car throughout 2011 so it really is a unique prize, and I’m delighted it has raised so much money for the NSPCC.”