Wilsons Auctions has won the 2010 Ulster Bank Business Achievers Award for independent family run businesses. The company is also celebrating their 75th anniversary this year having been established in 1936.
According to Ricky Wilson, director of Wilsons Auctions Dublin, the secret to the ongoing success of Wilsons Auctions has always been customer service:
“We are a third generation family business. Ever since the business conducted its first auction – our focus has been on service. The growth of the business over the decades, and most recently our expansion into Scotland and more recently England and Wales has been built on this ethos.”
Market conditions are challenging and the team at Wilsons Auctions appreciate the industry is under pressure to deliver better returns with less volume in the market place. The pressure is on to hit margins, and Wilsons Auctions believe vendors are suffering because service levels are being compromised: “Our strength has always been our relationships with fleet vendors.” Continues Peter Johnston, group operations director at Wilsons Auctions: “Our vendor customers recognise that when they are dealing with Wilsons Auctions they are dealing directly with the people who are managing their business – in many cases the actual auctioneers. This topline management customer support is unique in this business and enables us to be flexible to support vendor requirements.”
The Dalry based auction house is leading the Wilsons Auctions network in terms of fleet sales in the U.K. and is currently operating on a par with Wilsons Auctions Portadown and Wilsons Auctions Mallusk in terms of fleet success. Two of the Wilsons Auctions complexes in England and Wales have doubled their capacity whilst a successful partnership is being operated with Jet Logistics Ltd, in Stratford upon Avon. Wilsons Auctions Dublin is also delivering record sales as ex fleet vehicle demand is surpassing new vehicle demand in that market.