Fleet News

SMA accelerate product development programme

SMA Vehicle Remarketing is accelerating their new product development programme with the launch of a new tool. SMA ViewItNow is an exclusive SMA service that provides video and audio vehicle appraisals on-line. Initially available on selected stock, would-be buyers simply click on the ViewItNow link on the SMA website to view and hear a 360º review of their chosen car externally and internally, voiced over by one of SMA trained assessors.

The service ensures that buyers can make a buying decision from their computer screen, with real insight on the car and its condition. All known faults are identified during the ‘walk through’ in line with SMA’s commitment to transparency and integrity.

“We are determined to leverage the opportunities offered by technology to help our buyers and sellers. What we are successfully demonstrating is that we can take time and cost out of the used car distribution process”. Notes SMA Vehicle Remarketing Group MD Bob Anderson.

“Buyers know exactly what they can expect when the car is delivered and can even ask our in-house Technical Services team to rectify any repairs that are required to ensure their chosen car is in showroom ready condition. As with all our on-line services, if the vehicle is not as described on delivery, then is can simply be retuned and the transaction will be cancelled”

Inside of the first week, buyers from right across the UK have purchased stock, as Anderson notes; “What we are seeing is a whole new audience coming to our auctions. Our on-line offering is growing exponentially and at the same time our auction centres are experiencing record levels of traffic. Buyers and sellers like our fresh and energetic approach to re-marketing; we are working hard to make it easier for buyers to get the stock they want when they need it”.

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