The Driving for Better Business campaign, which promotes the benefits of pro-actively managing occupational road risk, has entered a new phase.
The campaign was launched four years ago after the Department for Transport asked RoadSafe to develop and manage an outreach programme to deliver a safe-driving message to business.
Since then, it has been endorsed by more than 6,000 businesses and organisations with almost 60 employers across numerous commercial sectors identified as ‘business champions’. The Department for Transport has rated the campaign as ‘beyond expectations’.
The next stage of the campaign, which was revealed at the Spring 2011 Business Champions’ seminar, will focus on a number of initiatives for sharing best practice.
• The increased promotion by ‘business champions’ to their industry sector peers, suppliers and customers of safe driving good practice.
• The development of a number of benchmarking toolkits that will enable directors to discover how well they are doing in key management areas within the at-work driving arena.
• A doubling to four a year of the ‘business champions’ meetings,which are key to networking and the exchanging of ideas.
• The development of specific interest groups around key areas that impact on driving for work including HR issues; Intelligent Transport Systems (ITS) - modern information and communication technology, both at the roadside and in vehicles that can help change driver behaviour; and sustainable management. The groups will be supported by regular communications.
The campaign no longer has financial support from the Department for Transport but more than 20 organisations have been recruited to support its work and Green Road has become the first company to sign up as a strategic partner with RoadSafe.
Forthcoming events to be organised by the campaign will include a boardroom briefing event in June, in conjunction with Green Road, and a regional ‘business champions’ meeting in September hosted by Michelin.
RoadSafe director Adrian Walsh said: “There remains a massive opportunity to create a significant community of Driving for Better Business ‘business champions’.”