Infiniti has appointed Tony Lewis as regional director Europe North as the manufacturer seeks to expand its network coverage across the region.
Lewis takes over from Angus Gray who in turn moves to the role of overseeing the continued growth in the network of European Infiniti Centres.
"Infiniti's launch has been a textbook exercise in how to introduce a new luxury brand," said Lewis. "Now we have to put tough economic times behind us and ensure we capitalise on all the good work and really start to make an impact in the UK market.
"Everything is in place for that to happen - from our unique Infiniti Centres to our partnership with Formula One World Champions Red Bull Racing to our expanding range of performance cars, which I've wasted little time in getting to know.
"To be involved with Infiniti at such a dynamic time in its European development is an amazing opportunity."
Lewis began his motor industry career with Ford and has worked with both cars and commercial vehicles, most recently as European sales and marketing director of Nissan LCV.