Fleet News

McCann Erickson launches online business support portal

Working closely with the HiQ marketing team, McCann Erickson has created a new business support portal online, developed especially for franchisees of HiQ.

The new HiQ hub is packed with a whole host of functionality and user benefits to simplify access to all the HiQ business support tools for over 150 HiQ franchisees based across the UK. Designed and implemented by McCann Erickson, it will improve communication between franchisees and HiQ by providing a one-stop-shop for users to access the latest information on business development, programme updates and key diary dates.

Offering real added value to HiQ franchisees, the portal provides immediate access to a vast array of business tools, including the HiQ Marketing portal, HiQ Online microsite manager and HiQ Customer Manager using just one single login and password per franchisee.

Geraldine Mc Govern, HiQ Create Demand manager, commented: “Over the last 18-24 months, we have seen rapid and significant development of the HiQ Franchise Programme, and given particular focus on investing and developing a portfolio of unique business driving tools – many of them online.

“The development and completion of the HiQ HUB and toolbox marks a significant step forward in simplifying and reducing complexity and optimising access to key tools.”

Fraser Bradshaw, managing director for McCann Erickson Bristol, added: “Having provided digital support and consultancy to HiQ for 5 years, we fully understand the daily demands and challenges franchisees face, and therefore worked closely with HiQ to develop a suitable solution to ensure individuals felt they were getting the support they needed.

“The portal has been carefully planned to provide users with the tools they need, also including information on HiQ Academy, Fast Fit, GRIPS and retail systems, health and safety and environment, a business operations centre plus much more*. Users can also tap into a calendar and diary dates, forums, galleries, social media feeds and a list of quick links to useful sites.”

McCann Erickson’s Bristol-based team is now working with HiQ to develop other benefits including access to the HiQ Pit, Mystery Shopping, logins for HiQ store sites, plus a new Dealer to Dealer platform.

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