3M has announced that its vinyl wrap film has been used in a vehicle advertising campaign for Fox Head.
A part of the UK’s largest sign company, Signs Express (Newcastle) was commissioned by Fox Head’s European Operations in Newcastle to turn their trailer and motor-home into mobile advertising.
The promotional units are being used in Fox Head’s various sponsorship and marketing opportunities around Europe and the Controltac Car Wrap Film from 3M was applied by Signs Express before heading onto its first event in France in June.
Applied in matte black and overlaid with the striking and iconic silver Fox Head logo, the project is thought to be one of the largest matte vehicle wraps ever commissioned.
Russell Hollamby, Signs Express (Newcastle) centre owner, said: “The resulting effect is very dramatic and stealth like, perfectly fitting in with Fox Head’s corporate identity. They will be clearly identifiable at large events and I am sure will attract a lot of attention.”