Business is booming for fleet and plant management software supplier Jaama, which is forecasting new sales up 40% on last year’s levels.

After seven full months of trading in 2011, Jaama has already beaten last year’s new business wins total and has a number of contracts in the pipeline waiting to be signed.

Additionally, the company, which currently employs 41 people - five more than last year - is looking to recruit a further six employees with vacancies available in software development, testing and customer support.

Jaama managing director Jason Francis says that apart from continuous investment in its online Key2 technology enabling public and private sector fleets to effectively and efficiently manage their operations, new business wins have come in many areas including:

• Confidence returning to the contract hire and leasing sector and the vehicle rental segment which has seen companies invest in technology to drive down costs, improve efficiencies and productivity
• Businesses freeing up investment cash having put a freeze on spending during the depths of the recession
• Existing customers adding more fleet management functionality to their existing Key2 Vehicle Management system to further improve operating efficiencies, improve driver and vehicle compliance and cut costs and administration time.

New customers include: Cape, London Hire, Oxfordshire County Council, commercial vehicle leasing and fleet management company Prohire, Riverside Truck Rental and piling and foundation engineers Roger Bullivant.

At the beginning of the year Jaama launched a ‘Spend to Save’ initiative highlighting how many fleet decision-makers were looking to online fleet management solutions to deliver a cost benefit return within weeks of implementation.

Francis said: “Through the recession many organisations continued to make do with outdated fleet software systems. They have now realised the importance of investing in technology fit for the 21st century which will deliver significantly enhanced benefits.”