The vast majority of Europeans have significantly changed their driving habits in the past year, primarily for cost reasons, but also to protect the environment, a survey suggests.
Findings from the Europcar Transportation and Mobility Observatory reveals their love affair with their car is also waning, as the freedom their car gives them is increasingly outweighed by the expense and impracticality of car ownership.
Indeed, an increasing number of drivers have considered or are considering doing away with their car, with alternative solutions such as public transport, car pooling and cycling making inroads.
Meanwhile, self-service and features such as geo-location technology to find the vehicle in the street and payment by the minute or hour, are making rental an increasingly attractive option.
Philippe Guillemot, CEO of Europcar Group, said: “The advent of new rental features, such as finding a vehicle by cellphone and payment by the minute, caters to this trend and we see an era of mobility on demand emerging.”
The survey, which seeks to identify new trends in European mobility, is based on responses from more than 6,000 drivers, age 18 and over, in Belgium, France, Germany, Italy, Portugal, Spain and the UK.
In the UK, more than four out of 10 drivers said they are willing to consider the idea of giving up their car.