Fleet News

Bridgestone builds strong winter position

Bridgestone has launched new products and an expanded range of premium tyres designed for all types of winter conditions in Europe. From temperate areas with wet winters to cold but variable central European weather and severe northern European conditions, Bridgestone now has a line-up for wet, dry, snow, slush and ice.

The backbone of this new winter range is built around four recently launched products: the Bridgestone A001 Weather Control for moderate, wet climates; the lamellen Bridgestone Blizzak LM-32 and Bridgestone Blizzak LM-80 for variable central European winters; and the Bridgestone Blizzak WS70 with Multicell compound for extreme northern European conditions.

All these tyres have been designed with Bridgestone’s latest winter tread and compound technologies, supported by heavy R&D investments and product testing at Bridgestone’s new winter proving ground in northern Sweden.

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