Responsible for car sales performance reporting into managing director, Dave Hodgetts, the role will strengthen Honda's UK car operation as it prepares to launch the all-new Civic to its UK network next month.
At the same time, Janice Kennedy, Honda's head of cars sales is retiring at the end of October after six years in the post helping to steer Honda's car business through this difficult period. She is to return to the Scottish Highlands after commuting to and from London for many years.
Commenting on his appointment Philip Crossman said, "Honda (UK) and our dealers have a great future. The key is having a close working relationship, understanding the challenges of our dealer groups and individual businesses. With our Swindon plant back at full production and new Civic poised to hit the showrooms, the opportunity to grow our business and that of our dealers is right now."