A major UK and European expansion strategy at Fleet Operations has seen the appointment of experienced fleet professional Mike Roe.
Roe, with 25 years fleet industry experience, has been appointed managing director of Fleet Operations and the organisation’s sister business EuroFleeting, with responsibility for day-to-day business management and growth.
Meanwhile, company founder and previous managing director Ross Jackson moves to the new position of chief executive and will take a more strategic approach to business expansion both in the UK and across Europe.
Jackson said: “More organisations are turning to our managed multi-bid fleet solutions to optimise fleet operating efficiency. Although many suppliers to the corporate fleet market are excellent, it’s not unusual to see suppliers discretely increasing rates throughout the lifetime of a contract to improve their margins and thus their profitability.
“While we commercially understand the reasons behind this, our multi-bid approach creates a dynamic pricing model, coupled with the simplicity of sole supply.
He added: “I am thrilled that Mike has decided to join the business. He brings a wealth of experience with him and an impeccable track record in the industry. We are aiming for further significant growth both in the UK and on the continent on the back of a number of major national and international contract wins and Mike’s knowledge and experience will be key.”
Roe, most recently sales and marketing director at Pendragon Contracts, said: “As the global economy moves slowly out of the depths of recession companies are looking for new ideas to cut costs and improve efficiencies, both in the UK and on a pan-European basis.
“The Fleet Operations and EuroFleeting business models excite me because of the scalable flexibility - operational efficiency, service excellence and cost management - within one country or many countries. Clients have the ability to benefit from multi-supply without any increase in administration as that aspect is managed through one supplier.”