Manheim Auctions has strengthened its senior management team with the appointment of Chris Cush to the newly enhanced role of commercial director.

Cush will take overall responsibility for driving Manheim’s operational excellence strategy and delivering day-to-day operational performance for customers.

The general managers at Bristol, Leeds and Colchester will report directly to the commercial director as will a newly created general manager role at Bruntingthorpe, whilst all of the remaining auction centres will report geographically to two regional directors.

Cush has more than 30 years of remarketing experience. He joined Manheim Auctions in 2002 where he has held several high profile roles including auction centre manager at Bristol and Wimbledon, later becoming regional manager south before becoming general manager at Colchester, where he oversaw the development of the centre into Europe’s only four lane auction centre. More recently he has been commercial director south from December 2010 until his current appointment.