Fleet News

Mitsubishi’s remarketing scheme aims to raise RVs

“If the dealer is already familiar with the vehicle through servicing and MOT tests, the disposal of the vehicle then becomes a much quicker, easier process which may in turn produce better value for money.”

Mitsubishi has piloted the programme through its own contract hire scheme which has proved successful in both sales and residuals.

However, CAP chief editor Chris Crow warns that older vehicles may see a reduction in value if the economic climate continues to push companies to extend replacement cycles which will make vehicles less desirable.

“Historically, implementation of such schemes has led to the less desirable vehicles being excluded from the manufacturer scheme which has resulted in older, more damaged stock being channelled through the auctions which has resulted in reduced values at auction,” Crow said.

“This scheme will improve values for good- quality, low-mileage, nearly-new vehicles and deterioration in values on older, higher-mileage, poor-quality vehicles. On that basis, let’s hope for Mitsubishi’s sake fleets don’t choose to extend their replacement cycles in the difficult economic climate that we will inevitably face in 2012.”

Customer confidence and reliability will play an even more important role as take- up of electric vehicles continues to grow.

Mitsubishi’s change of philosophy almost a year ago to focus less on high-performance cars and invest more in low and zero-emissions vehicles was a surprise to many but remains firmly in place.

Its sales to fleets in 2011 were 5,979 (including L200 pick-up), giving it a 0.25% share of the fleet
car market but a 22.2% share of the fleet pick-up sector.

With new, greener products in the pipeline, it expects to increase its share of the car market.

Mitsubishi’s target is for 50% of sales to be electric or hybrid by 2020, but Messenger believes the actual figure by then will be much greater.

“The L200 and Shogun is our heritage but the factories recognise where our future lies,” he said. “I see a much greater acceptance through fleet for electric vehicles.”


Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment


  • Patriot - 26/01/2012 14:42

    This is a blatant attempt to rig the market and manipulate residual values. It deserves to fail.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee