The Help for Heroes charity is set to benefit from the proceeds of two Smart cars that will be auctioned on 14th November to mark Remembrance Sunday on 11th November.
The vehicles have been donated by The Money Shop, a customer of GE Capital’s fleet services division, and will be sold at British Car Auctions’ Blackbushe centre. They are already on display at the auction site, and the cost of preparation and sale has been borne by GE and BCA.
Adele Sharp, facilities manager at The Money Shop, said: “These two Smart cars were due for defleeting and, when we were asked whether we could aid Help for Heroes by donating the proceeds of the sale, were we pleased to be able to help. It is a very worthy cause and, as our chosen charity voted by our employees, we have raised in excess of £100k in the last year.”
Gary Killeen, fleet services commercial leader for GE Capital UK, said: “The auction community has a track record of bidding well above the market value for this type of charity auction and we would urge them to bid high and help wounded soldiers close to Remembrance Sunday.”
Philip Kelly BCA UK corporate account manager added: “We are sure our customers will dig deep to support Help for Heroes. Every penny raised from the sale of these two Smart cars will go direct to the charity.”
Help for Heroes provides direct, practical support to wounded, injured and sick service personnel, veterans, and their families. This is provided through grants to individuals and other service charities, capital build projects and support provided at four Recovery Centres across the UK.