Hyundai Motor Co has announced that it will sponsor ski jumping competitions around the world, beginning with the FIS (International Ski Federation) Ski Flying World Championships in Vikersund, Norway, from February 23.
Hyundai is the central sponsor of the FIS Ski Jumping World Cup and the main sponsor of the FIS Ski Flying World Championships, which are highly popular throughout Europe and Asia. Over the next two years, Hyundai will sponsor more than 80 ski-jumping events, including the FIS Ski Jumping World Cup series 2012/13 & 2013/14, the FIS Ski Flying World Championships 2012 & 2014, and the FIS Nordic World Ski Championships 2013.
“Hyundai is excited to be a part of this thrilling sport,” said S.T. Kim, Senior Executive Vice President and COO of Hyundai Motor Co. “We believe the bold and challenging spirit of ski jumping fits perfectly with our brand and our cars.”
“FIS is pleased to welcome Hyundai on-board as an official partner of the leading FIS Ski Jumping events. We look forward to delighting the customers and fans of Hyundai with the exhilaration of the world’s best ski jumpers’ performances,” said Gian Franco Kasper, President of FIS.