Freight operators and their customers are being targeted with a major new campaign to ensure supplies keep moving during the London 2012 Olympic and Paralympic Games. The new marketing campaign urges people who make or receive deliveries in Games transport ‘hotspot’ areas to plan ahead so they can continue to operate effectively and profitably this summer.
The 16-week campaign features advertising in a variety of locations including on petrol station fuel pump nozzles, at motorway service stations, at major ports, and on radio stations and in trade magazines.
It encourages businesses which make or receive deliveries to plan for road restrictions, familiarise themselves with the Olympic Route Network (ORN), consider out-of-hours deliveries and allow extra time for their journeys.
The campaign is in addition to over 200 free TfL workshops, both inside and outside the capital, which have been on offer since January to help hauliers and their customers from across all sectors continue to operate effectively this summer.
Peter Hendy, London’s transport commissioner, said: “With just five months to go until the 2012 Games arrive, it’s critical that freight operators and their customers start planning now to ensure they continue to operate smoothly and profitably this summer.
“Although it’s called the London 2012 Games, businesses operating in the venue towns and cities across the country may be affected. That means if you’re delivering to or based in locations such as Cardiff, Eton Dorney, Manchester or Weymouth and Portland, as well as London, you will also need to plan ahead. Busier roads at peak times and restrictions on parts of the UK’s road network mean that deliveries could be disrupted if businesses don’t put plans in place now.
“Hundreds of businesses across the country have already attended one of our free freight workshops, with places still available at sessions both inside and outside the capital until the end of April.”
Sarah Bell, lead traffic commissioner for Olympic delivery, said: "The Traffic Commissioners for Great Britain are working very closely with TfL to ensure that operators take advantage of the vast range of information available to assist in their preparation for the London 2012 Games. I'd advise any operators or their customers who have yet to book on a free TfL freight workshop to take the opportunity to do so. The seminars offer practical insights into how best to plan for the challenges and commercial opportunities that the Games will bring, and attendees can ask questions directly relevant to particular business sectors. TfL are regularly adding more information to their website and I’d urge all operators to keep checking for all the latest advice."