Fleet News

BMW Group reports record February sales

With 127,634 BMW, MINI and Rolls-Royce brand automobiles delivered worldwide (+14.2% / prev. yr. 111,724), the BMW Group achieved its best-ever February sales result. A total of 239,800 (prev. yr. 216,917) vehicles have been delivered to customers since the start of the year – an increase of +10.5% compared with the same period last year.

“February was another record month for the BMW Group and we intend to continue the positive development. We aim to exceed our 2011 record sales in 2012 and to maintain our position as the number one premium car company worldwide”, said Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing. Robertson continued: “The new BMW 3 Series, which was launched worldwide in mid-February, will play an important role in driving further growth for the BMW Group. It has had an excellent start, with incoming orders exceeding our expectations. Additional new models such as the luxurious BMW 6 Series Gran Coupé, which we unveiled at the Geneva Auto Salon, will also provide for further impetus in the second half of the year.”
 

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