Fleet News

London Ferrari store brings wind tunnel to Regent Street

The Ferrari Store is supporting the Royal Institute of British Architect’s Regent Street Windows Project, now in its third year. The project combines cutting-edge architecture with unique retail design to challenge expectations and bring a new approach to the shopping experience. When creating this year’s window installations, the architects were asked to focus on the theme of “Play”, to coincide with the London Festival of Architecture.

The unique and innovative window display at the Ferrari Store, created by Feix & Merlin architects, demonstrates the concept of Play using ribbons of neon light travelling across the shop front in a turbulent pattern, to echo the smoke trails created in the Ferrari wind tunnel. Playing with the viewers’ perception, the ribbons are blown from one shape to another, creating the outline of the iconic Formula 1 car in one window and the classic Ferrari Gran Tourismo shape in the other.

This display in the windows of the Ferrari Store on Regent Street is on show from Monday 16 April until Sunday 6 May 2012.

Leave a comment for your chance to win £20 of John Lewis vouchers.

Every issue of Fleet News the editor picks his favourite comment from the past two weeks – get involved for your chance to appear in print and win!

Login to comment

Comments

No comments have been made yet.

Compare costs of your company cars

Looking to acquire new vehicles? Check how much they'll cost to run with our Car Running Cost calculator.

What is your BIK car tax liability?

The Fleet News car tax calculator lets you work out tax costs for both employer and employee