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Rising pump prices changing driver behaviour, survey suggests

ALD Automotive has announced the results of one thousand business drivers whose attitudes to fuel consumption have changed in light of spiralling fuel costs.

With the average UK fuel price at a record high of £142.42 per litre for petrol and £147.84 per litre for diesel, the survey highlights the changes that UK business drivers have made to reduce their overall spend on fuel.

Key survey results:

Of the 1000 UK business drivers surveyed:

• 50% shop around for the cheapest fuel available

• 65% drive slower and more smoothly in an effort to save fuel

• 20% drive fewer miles

Of the 500 UK business drivers surveyed (separate ALD survey):

• 87% would approve of on-board technology that could help reduce their fuel bill

The results highlight not only a shift in driver behaviour to improve fuel consumption, but more significantly, the growing acceptance of on-board telematics technology to assist business drivers in achieving related targets, says ALD Automotive.

Keith Allen, managing director of ALD Automotive UK, said: “As one of the UK’s largest car leasing companies, we have noticed a significant increase in interest from businesses and drivers who want to reduce their fuel consumption.

“It‘s no surprise that drivers are taking additional steps to save fuel, whether it be through shopping around for the cheapest price, or changing the their driving behavior.

“What is encouraging is that telematics is being embraced by drivers who recognise the role technology can play in helping reduce fuel consumption.”

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