GEM Motoring Assist is celebrating its 80th Anniversary and 80 years of road safety campaigning.
As well as supporting a wide variety of activities including conferences, award schemes and research, GEM also champions national and local road safety campaigns, donating equipment for training, assessment and vision screening, and producing free motoring advice and road safety leaflets and videos.
David Williams MBE, chief executive of GEM Motoring Assist, comments: “The legend has it that our founder was involved in a 'near miss' with a young man in a sports car in 1932 and in response, a group of friends formed a club to encourage Care, Courtesy and Concentration on the roads, to reduce the growing accident toll...and so the Company of Veteran Motorists was born.
“There have been many motoring changes in our 80 years and we have played our part. From drink driving and motorway speed limits to lighter evenings and driving with pets, we have moved with the times, but our aim is still the same: to keep motorists as safe as possible on the road.”