Fleet News

Fraikin awards £4 million tyre contract

Fleet management and contract hire specialist Fraikin has awarded one of the industry’s largest commercial vehicle tyre contracts of 2012 to ATS Euromaster; a three-year deal to service the tyres across more than 6,000 out-based vans, trucks, trailers and items of plant.

The agreement, worth approximately £4 million over three years, will see ATS Euromaster fitting Pirelli and Bandvulc replacement tyres on trucks and Avon fitments on light commercial vehicles.

ATS Euromaster is also sharing detailed tyre management information with Fraikin, enabling the two companies to ensure the policy continues to deliver optimum performance and value.

This includes monthly reports measuring brand policy adherence, remaining tread depth levels at removal, percentage of truck tyres being regrooved and response times for emergency roadside assistance.

Daily damage reports also help ATS Euromaster and Fraikin to identify tyre trends and work with customers to implement solutions to ensure longer tyre life.

Peter Backhouse, chief executive officer of Fraikin, explained: “We’ve signed an unprecedented level of new business within the last 18 months based upon our proven ability to help customers manage their fleets more efficiently.

“It’s what we work hard to achieve every day; we need supplier partners that appreciate our needs and can support our objectives.

“In the current climate proficient tyre management has never been more important, given steep tyre price rises seen across Europe over the last two years.

“ATS Euromaster’s ability to help us extract the maximum performance from every tyre they service was critical to their reappointment.”

Fraikin customers benefit from access to two-fold tyre support. Vehicles operating close to a Fraikin owned workshop have their tyres serviced and replaced directly by Fraikin technicians. Out-based vehicles, those maintained by Fraikin-approved service partners, utilise the ATS Euromaster network.

In the event of a tyre-related breakdown at the roadside, Fraikin’s Oldbury-based customer service centre co-ordinates directly with ATS Euromaster.

Both teams operate 24/7, ensuring an ATS Euromaster rapid response vehicle can be despatched quickly, carrying the correct brand and size of replacement tyre to any location nationwide.

Peter Fairlie, group sales director of ATS Euromaster, said: “Fraikin is a prestige customer and is collectively responsible for some of the best-managed fleets in the business. It was a great account to win back in 2006, and we are delighted to have been reappointed.”

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