Rolls-Royce Motor Cars has announced that Giles Taylor has been appointed design director with effect from 1 July 2012 and will report to Adrian van Hooydonk, senior vice president BMW Group Design. Taylor replaces Ian Cameron, who retires from the role he has held since 1999.

After his design studies in the United Kingdom, Taylor initially gathered experience in several international design roles. The 44 year-old Briton spent 10 years as an executive designer in the British car industry, acting as head of design for two model series at Jaguar. He joined the Rolls-Royce design team in April 2011 as Head of Exterior Design.

Torsten Müller-Ötvös, ceo of Rolls-Royce Motor Cars, said “I would like to thank Ian Cameron for his contribution to the resurgence of the Rolls-Royce marque. His legendary design capabilities combined with his passion for the company’s distinguished heritage have made him an integral part of the success of Rolls-Royce Motor Cars since the brand was acquired by the BMW Group. As his successor, Giles Taylor has a deep knowledge of emotive brands in the luxury segment and a proven track record, and is the perfect choice to lead the Rolls-Royce design team to future success.”

Adrian van Hooydonk, senior vice president BMW Group Design, said, “On behalf of BMW Group Design, I would like to extend my gratitude and appreciation for Ian’s years of leadership and contribution to the Rolls-Royce brand. His deep understanding of Rolls-Royce values and history has proven invaluable.