Ford’s new B-MAX is the company’s response to a growing “right-sizing” trend in Europe, with production now underway for September delivery to UK dealerships.
With up to 40 per cent of Europe’s large car owners looking for smaller more efficient cars and 20 per cent of small cars owners seeking more space, it’s cars like new B-MAX in the small multi-activity vehicle market that are set to benefit.
This segment is forecast to grow by 17 per cent by 2018. Since the first compact multi-activity vehicle appeared in 2000, it has already seen rapid growth – with five competitors in the segment by 2003 rising to ten in 2008. By the end of this year twelve models are expected to be available.
“With many consumers in Europe facing financial pressures, the status symbol of owning the most expensive, biggest or fastest is taking a back seat to being a smart, savvy or sustainable consumer,” said Henry Mason of global trend experts trendwatching.com.
“European consumers are mature, urban and sophisticated. Naturally these ‘citysumers’ want cars that fit into their flexible, compact lifestyles.”