Fleet News

Advertorial feature: Alphabet company profile

Alphabet’s acquisition of ING Car Lease last year created a major new force in fleet funding and management, driven by creativity, future vision and the passionate commitment of its employees.

Alphabet adv 1Managing over 100,000 fleet vehicles in the UK, making it one of the country’s largest suppliers to vehicle operators, Alphabet brings a new level of drive and dynamism to the upper echelon of the UK fleet market.

Alphabet’s strong presence and reputation in both the corporate and public sectors encompasses company car and commercial vehicle funding and management, a wealth of experience in ECO, affinity and salary sacrifice schemes, all solidly supported by a comprehensive portfolio of products and services ranging from daily rental, risk management and strategic consultancy.

Customer satisfaction and service excellence have always been Alphabet’s key priorities and they remain so as the expanded business works towards its objective of becoming Europe’s number one provider of mobility services.

Mobility simply means keeping people and businesses on the move productively and cost-effectively. For Alphabet, that means anticipating emerging trends and technologies that will shape our customers’ future needs.  We don’t just look a couple of years ahead, we look much further into the future to ensure we are at the forefront of the market with new product development and innovation to ensure our customers are well equipped.


First off the production line is AlphaCity. AlphaCity (alphabet.co.uk/alphacity), our unique lease-based car-sharing solution, launched in March, is a striking outcome of Alphabet’s philosophy of making tomorrow’s advantages available to today’s fleet operators.

AlphaCity blends Alphabet’s huge experience of interfacing directly with drivers with proven in-car data technology to deliver an innovative and efficient alternative to juggling expensive hire cars, taxis and pool cars.

Moreover, in an era when businesses need to maximise the utility of every asset, AlphaCity breaks down barriers between business and private use by enabling companies to rent cars that would otherwise be idle to employees for personal trips.

Its advantages in a nutshell are lower cost of mobility, simple aAlphabet adv 2dministration (everything is managed by Alphabet), and highly motivated employees.

This approach to meeting customers’ needs – giving them more benefits from their fleet investment, for less effort – typifies the ethos that Alphabet has nurtured ever since its creation from a clear sheet of paper 15 years ago.

Unhindered by legacy systems and processes, Alphabet has built upon a flexible platform that seamlessly integrates our funding products and management services, together with inputs from our network of best-in-class suppliers, into accurate, reliable and highly personal service for our customers.

Add-in the passionate commitment to excellence of the company’s teams in Hampshire and Yorkshire and you can see the reason for Alphabet’s record-setting six successive wins in the Landmark (now Fleeteye) Customer Satisfaction Index surveys.

In the words of Alphabet’s CEO, Richard Schooling: “We expect our customers to expect a lot – and we expect ourselves to deliver even more.”

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