Fleet News

Goodyear Dunlop launches fleet cold weather tyres campaign

Goodyear Dunlop has launched a campaign to inform commercial vehicle fleet operators of the safety benefits of cold weather tyres.

Marketing director truck tyres for Goodyear Dunlop Boris Stevanovic said: “With increasingly unpredictable European weather conditions and stricter tyre legislation, Goodyear is advising all commercial vehicle operators to ensure that they have the right tyres before the start of winter. It is all about safety, and also about ensuring commercial vehicles can continue to meet tight schedules without hindrance, regardless of weather conditions.”

Compulsory cold weather tyres are common in many countries within Europe and Goodyear Dunlop is keen to quash the misconception that winter tyres are only suitable for snow and ice. Thanks to optimised designs and compounds they also perform better in lower temperatures improving grip and lowering braking distances.

Stevanovic added: “Many operators never consider winter tyres unless they operate in the northernmost parts of Europe or in mountain regions, or are forced to by law.”

Author: Andrew Brady

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