Fleet News

Vauxhall Adam exhibits at London Fashion Week

Fred Butler, Louise Gray and James Small display their very own Adam designs outside the home of Vauxhall Fashion Scout, Freemasons’ Hall, Covent Garden from Friday 14th to Tuesday 18th September 2012.

The cars are exhibited ahead of the Vauxhall Adam’s global debut at the Paris Motor Show towards the end of the month, where its price will be announced and official order books opened to customers. Adam launches in the UK for early 2013.

The designers have collaborated with Vauxhall Motors on ‘Adam Journey’s’ which sees them filmed on their creative journey to reflect and complement the different launch personalities, ADAM JAM (unconventional / fashionable), ADAM GLAM (elegant / sophisticated) and ADAM SLAM (energetic and sporty).

Niels Loeb, chief designer, exterior, Vauxhall Motors says, "Working alongside Louise, James and Fred has seen automotive and fashion design merge. As designers we all create ideas but are also challenged by different rules and lead times. The Adam Journeys project has provided an insight as to how we can work alongside such talent. We're proud to present Adam Journeys."

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