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Hyundai boosts fleet investment

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Hyundai UK is spending more than £750,000 this year in a bid to take better care of its fleet customers.

The investment is being made in boosting dedicated resources and improving the way the High Wycombe firm communicates with business drivers.

“We are attracting more customers and they are telling us they enjoy the brand. My key task is to make sure we continue along this path – we have to look after people in order to retain loyalty,” fleet director Martin Wilson told Fleet News.

New recruits have taken head office fleet headcount to 22 and Wilson is seeking to raise individual monthly customer appointment bookings from 130 to 200.

“I’m lucky enough to have a team that’s committed to the product and hungry for business and I’m confident we can do it. Hyundai has moved from being a challenger brand to a serious player in the market and we have developed our systems to keep pace with our growth,” he said.

Hyundai is set to achieve 28,000 fleet sales this year, 10% up on 2012, and dealer fleet sales are expected to be up by 24 per cent by the end of the year.

“I see the 13,000 rental total for the year as the limit – this number will drop by up to 2,000 next year, when I expect our true fleet business to rise by 20%.  I’m planning Motability sales to be 2,000 units higher next year, all handled by our dealers,” he said.

The company is expecting to register 78,000 vehicles this year, rising to 80,000 in 2014.

Maurice Glover

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